press & media

 

Coverage

the ny times

Ms. Konofaos eschews symmetry for designs that include stunningly realistic, hand-molded flowers and painted icings. A former fashion designer, she takes inspiration from the flower arrangements and the prints and flow of fabric she sees on her Instagram feed. “My inspiration lies somewhere between flowers and fashion,” she said

Logo guidelines

Requirements

Before grabbing an Alévri & Co. logo please be sure to follow our basic rules

  • Comply with our brand guidelines

  • Don’t alter the shape, proportion, color or orientation of the logos. Keep them only as they appear below.

  • Provide at least as much padding around the logo as what we’ve displayed below and in our files. This helps our logo appear clean and uncluttered.

Finally if you have any questions about logo usage, you can reach us here

alevrilogo.png

Spelling

When written, Alévri & Co. is separate words. It is always written as Alévri & Co. , never as Alevri & Co., nor Alévri and co. The A and C should always be capitalize and you should always use an &, never and. Be sure to alway place and accent of over the e and a period after Co. Please be sure to comply with our brand guidelines.

Contact

Dawn Konofaos

hello@alevrimarket.com

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About

The artist

For the past six years, vegan chef and baker, Dawn Konofoas, has defied the norms of veganism by experimenting with bold ingredients to create unique recipes that push culinary boundaries. Her knack for combining distinctive flavors earned her fame at local indie food markets, but it was her penchant for blending artistic with whimsy in her baked treat designs that gained her repeat customers and ultimately notoriety on social media. Through the years, she’s worked to build a diverse cache of bakes that most never imagined could be vegan—like choux pastry. Dawn’s style, although worldly, has European leanings, and is impelled by her degree in Fashion Design and her previous career as a photo/content stylist. Her specialties are cakes and small bites, such as macarons and laminated doughnuts.

The brand

Alévri & Co. is a curiously artistic vegan fine goods bakery that celebrates moody light and soft beauty. We offer artful cakes, macarons, sablé and so much more. Currently based in Tampa FL, but able to serve all of Florida & Georgia, in addition to the DMV area Pennsylvania and New York. For more about the brand and the artist click here

Brand guidelines

Do:

  • Use our Brand Assets to refer to Alévri & Co., our services or anything else we offer.

  • Write Alévri & Co, as separate words

  • comply with our logo and spelling guidelines.

Don’t:

  • Use the Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by Alévri & Co.

  • Modify or alter the Brand Assets.

  • Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.

  • Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.

  • Use the Brand Assets in merchandise or other products such as clothing, hats or mugs.

  • Assert rights over the Alévri & Co. brand or Brand Assets, whether by domain name registration, trademark registration or anything else.

  • Use trademarks, domain names, logos or other content that imitate or could be confused with Alévri & Co.

  • Feature Alévri & Co. on materials associated with sexually explicit content, unlawful activity.